( Frank Frazetta and Boris Vallejo are particularly noteworthy as artists whose paintings make great book covers, but only occasionally actually relate to the contents of the books.) Also, virtually any Speculative Fiction book will have either a rocket or an alien of some sort on the cover, and dragons are commonly used on Fantasy, High Fantasy and Sword and Sorcery books, even if there is no dragon in the story at all. In non-graphic literature, it is not uncommon for a female character to be portrayed in a Stripperiffic outfit when they would wear nothing of the sort in the story - assuming the character is even in the story. For example, an intelligently-written mystery for the whole family may have a cover that implies it's a comedy, or a family film that happens to have a dog in it may emphasize the dog on the cover. This is often done intentionally so customers will purchase the product assuming that it relates to their interests in a visual version of Follow the Leader, as commonly found in The Mockbuster.įilm Posters and video packaging are particularly likely to mislead if it's an independent film, or a film in a genre that the marketing people assume most people are unlikely to appreciate. The cover can push for an entirely different demographic than the rest of the work. A quiet, contemplative issue can be made to seem like an action-packed frag-fest, and vice-versa. Popular characters who appear in little more than a cameo on the inside can be larger than the main character on the cover. The Blurb on the back may be even more disconnected from the story. It's not just the artwork that's misleading, either. As is common in marketing, it can be an entirely inaccurate representation. The cover is an essential part of the marketing plan. The Stinger, The Order of the Stick: Start of Darknessĭon't judge a book by its cover - no, literally.
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